I have this weird intuition. I may not know why something is screwy, but I know it is. I understand it, but I didn’t put any effort in understanding it. (“It” can be anything, delaying a purchase because I feel something will so on sale, knowing where my golf ball will go just because I felt it would go there, hitting a 30 minute run at Craps because I felt good about the shooter – this one is my husbands favorite) It’s like my friend Brad, owner of Naborz Bicycle Repair would say, “I can smell a lie like a fart in a car.”
That gut instinct is important. Ignore it and you’ll wish later you didn’t. Listen to it and people might think you’re a little crazy. (or a lot depending on how crazy your gut instinct is or if it involves Tiger Blood or something).
How fast does your gut take to tell you something? 3 seconds? That’s about how much time a website has to make an impression that sticks. And if their impression of your site is not good, it translates into how thyey think about your business, (and let’s not even talk about NOT having a site. If that gut instinct tells them to click away, then it’s over. A potential customer is lost.
I can help you keep those customers interested, after all, I got you to read my blog right?